We run unmoderated usability tests where real people complete specific tasks on your site. They interact naturally, without a moderator guiding them, so the feedback reflects genuine behaviour rather than coached responses. We watch what happens, capture every click, scroll, and hesitation, and turn that into clear, actionable insights.

For franchises, we can test the same user journey across multiple local sites to see how location-specific variations affect usability. This makes it easy to spot where individual sites break the brand experience or frustrate users.

What you get:

• A tailored test plan targeting your highest-value user journeys

• Recordings of real users interacting with your site

• Data and examples showing where users succeed, struggle, or abandon

• A prioritised issues list with practical fixes, not vague suggestions

• Optional benchmarking across multiple franchise sites
  

Why it matters:

• Pinpoint usability issues before they hurt conversions or reputation

• Reduce rework by making evidence-led design changes

• Give franchise owners proof of why changes are needed

• Build consistency across a decentralised digital presence