Once your websites are deployed, it is essential to optimise your website structure, content, and interaction (i.e. forms) to ensure you are found when people search for or request a service or product like yours.

Franchise websites have more complexity than most when it comes to indexing and ensuring you are appearing in a format that the search engine or chatbot requires. 

LT Agency specialises in the design and development of franchise and multi-location business websites and provides a range of optimisation services, including:

Search Engine Optimisation

Search engine optimisation (SEO) is the process of increasing a website's visibility and ranking in the organic, non-paid sections of search engine results pages (SERPs), like Google, Yahoo. Its goal is to attract more relevant users to a website by ensuring it appears high on the page for specific keywords and phrases, ultimately leading to increased organic visibility and traffic. 

Artificial Intelligence Optimisation (AIO)

Artificial Intelligence (AI) Optimisation is the process of ensuring your websites are structured and designed in a way that promotes them effectively in chatbots like ChatGPT and Gemini. It is important to not only design your websites with this in mind but also commit to AI Agent testing to ensure your website can be discovered and tasks executed on it.

Accessibility Standards

Accessibility compliance is the act of adhering to standards, guidelines, and legal requirements that ensure franchise websites are accessible to people with disabilities and other diverse abilities, removing barriers to their use.  LT Agency Web Content Accessibility Guidelines (WCAG) standards to ensure your brand meets the requirements.