Franchises have different UX challenges. Unlike centralised organisations, franchises often manage multiple sites, locations, or digital entry points. Testing across these variations helps you spot inconsistencies, streamline user journeys, and protect brand experience at scale.
Great digital experiences start with understanding how real users interact with your website or app. At LT, we offer practical, fast-turnaround UX research to help you identify usability issues, reduce guesswork, and make better design decisions.
We run unmoderated usability tests where real people complete specific tasks on your site. They interact naturally, without a moderator guiding them, so the feedback reflects genuine behaviour rather than coached responses. We watch what happens, capture every click, scroll, and hesitation, and turn that into clear, actionable insights.
We install monitoring tools to continuously record user interactions on your site, including clicks, taps, scrolls, and even cursor movements. Heatmaps and playback sessions give you a live window into how people actually use your site, not just how you think they use it.
We use AI-driven agents to mimic user behaviour at scale. These agents “click through” your site or prototype the way a human would, flagging broken flows, confusing navigation, or missing content. Unlike human testing, AI agents can run thousands of tasks in minutes, making this ideal for rapid validation.
We review your website or app against accessibility guidelines to identify barriers that prevent people with disabilities from using your digital services. We can also run hands-on tests with real users and their assistive technologies, such as screen readers, voice input, and switch controls, to capture issues automated scans can miss.
Like what you see? We’d love to talk more about how we can help.
