We install UX monitoring tools to continuously record user interactions on your site, including clicks, taps, scrolls, and even cursor movements. Heatmaps and playback sessions give you a live window into how people actually use your site, not just how you think they use it.

This is especially valuable for franchises, where local updates, seasonal campaigns, or third-party plugins can unintentionally affect performance. With ongoing user activity monitoring, you can spot and address emerging issues before they harm conversions.

What you get:

• Ongoing monthly recordings of real sessions

• Heatmaps of clicks, taps, and scroll behaviour

• User behaviour analytics and trend analysis to track improvements or emerging issues

• Easy-to-read monthly reports for decision-making 

Why it matters:

• Spot issues before they become costly

• Maintain performance across multiple locations

• Build a continuous improvement process into your digital strategy