Love Athletica is a boutique pilates brand, with five studios across Melbourne. The brand is known for beautifully designed studios and its energetic workout experience where no class is the same. Passionate, qualified and friendly instructors help create a welcoming, supportive and fun environment to train.

Entering a new market

Having built a strong brand presence within the Melbourne pilates space, our role was to support the launch of a brand new studio in Braddon, Canberra. 

Utilising our marketing experience and working within brand guidelines, our team developed a strategic presale plan. This began with target market research and creative asset planning.

Paid advertising was then executed in several stages, from awareness to presale campaigns.