Fox Racing is the global leader in motocross and mountain biking gear and apparel.

In this case study we feature our partner Fox Racing, celebrating the brand's highest-ever revenue month as a result of the Black Friday Sale Campaign we ran together in November 2024.

Exceeding 2023 Campaign results by +58%

The brand saw record revenue during November throughout the Black Friday Sale period.

Some of the greatest work is done in the planning stage of a campaign, and the results speak to this with the campaign directly generated +$175,000 in revenue during the sale period from an investment of just under $10,000 in media spend.

Allowing insights to drive strategy

The months leading into the sale period was a testing ground for what creative resonated with which audiences, allowing us to strategically deliver creatives and targeting techniques that would cut through in the noisiest time of the year.

As a result Google Ad Placements alone drove 650 purchases during the sale, generating over $100,463 in revenue. The cost per purchase on Google was $3.82.

The strategy starts well before the sale does

The client understood the importance of delivering brand campaigns that engage with their audience ahead of the sale, rather than waiting until it's too late. The audiences that were built in the months leading up to November played an integral part in how we generated a return on investment of 19x from the clients' investment with us.