Premium Positioning Through Visual Storytelling

Avanti opened up their second centre in Victoria and 6th in Australia. Avanti gyms specialise in fitness over 50s, with the goal to help people live longer, stay healthier, feel happier, and prevent cognitive decline. The two storey gym in Cheltenham features state of the art Synergy equipment, the Avanti signature HUR equipment, and dedicated group fitness spaces including Reformer Pilates studios, representing a significant milestone in Avanti's expansion. 

LT Agency as the marketing partner for Avanti Health Centre supported showcasing this facility through visual story telling. 

Scripting, Shooting and Editing

LT Agency began with comprehensive pre-production including the identification of key messages that motivates Avanti’s audience, translating it into a relatable, simple to follow script and selecting the right people to present this. 

The video shot and post produced by LT’s in-house team showcases what Avanti Cheltenham is all about in under 2 minutes. For use across website and direct communication channels, it takes the audience through what to expect when they first visit and communicates Avanti’s message clearly - “No matter what your fitness level is - Avanti will help you age with strength and achieve your goals in a supportive and inclusive environment, all dedicated to over 50s”