Two Taps + Anytime Fitness Day Zero Sale

Anytime Fitness is a global 24/7 fitness franchise boasting over 5,500 locations worldwide, including 590+ in Australia. With its distinct purple branding, it provides members convenient 24/7 access along with premium amenities including strength/cardio equipment, functional training zones and personal training.

LT Agency, as a preferred marketing partner for Anytime Fitness, chose Two Taps landing pages for Anytime Fitness’ biggest sale of the year, Day Zero Sale hosted on 11th February 2026. The sale, live for only 24 hours, is a huge marketing campaign with increased local area advertising investment from individual clubs to drive local leads and member growth. 

Optimising for spend and user experience

The decision to opt for Two Taps as the lead conversion destination for Paid Google Advertising was primarily driven by the ability to track conversion data seamlessly which enabled the LT Agency Media Buying team to make quick optimisations. These included decisions for directing spend towards high converting keywords, making the best use of budget during the competitive sale period. 

For Anytime Fitness club managers and franchise owners, all leads flowed seamlessly into their CRM, ClubWise with the appropriate tags to note the effectiveness of their increased investment.

Two Taps’ campaign feature ensured that the landing pages stayed relevant to the different stages of the Day Zero Sale campaign. This ensures the landing page offers were relevant to the user experience without the need for manual updating of offers.