Anytime Fitness is a 24/7, with each location open 24 hours a day, 365 days out of the year. Today, they are a household name with over 5,000 clubs globally, across 50 countries.

With 540 clubs in Australia alone, they are the largest fitness brand with new clubs opening monthly. Each location is open 24 hours a day, 365 days out of the year

New club opened with 1,600+ members in Currumbin from day 1

Working collaboratively with the Currumbin owners and dedicated management team, we successfully delivered a strategic opening campaign for Anytime Fitness Currumbin. Our teams worked together in building out a specific presale plan, which included target market research, creative asset planning, and social media advertising broken into carefully segmented phases.

1,800+ Digital Leads Generated Prior To Opening

Through a strategic presale campaign, we generated a large volume of consistent leads that the club successfully converted into foundation members. Our Meta campaigns created hype and urgency through dynamic ad copy and creatives. Our local area Google advertising supported this, building awareness in the target area and adding to the club's lead funnel at a low cost.