At LT Agency, we’ve added a new UX Research offering to help our clients design better digital experiences. Whether you’re a centralised corporate team or a large franchise network, good UX starts with understanding how people use your site or product - not how you think they use it.

We offer fast and practical UX research services tailored to your business structure. And we’ve built specific tools and methods to support franchises, where UX challenges are often more complex.

What We Do

Our UX research services focus on testing real user behaviour, not opinions. We help you:

• Spot usability issues before they cost you conversions

• Understand where users drop off or get confused

• Validate design ideas before rollout

• Monitor performance over time, not just at launch

We use a mix of UX research methods depending on your needs, timelines, and structure. That includes:

• UX Testing: Unmoderated tests with real users

• AI Agent Testing: Simulated user journeys using AI

• Accessibility Audits: Fast checks against WCAG standards

• UX Monitoring: Ongoing tracking of design performance

Franchises Have Different UX Problems

Franchise networks face unique UX challenges. The structure of your business, with decentralised site control, local marketing, and different user behaviours by region, introduces a risk that traditional companies don’t deal with.

Here’s how it usually plays out:

Franchise UX issues often go unnoticed because no one is monitoring user behaviour across all locations. Accessibility is also regularly overlooked - not intentionally, but because it's assumed someone else has handled it.

What We See Most Often

Here are some common UX issues we’ve seen across franchise clients:

• Store locator or booking flows that break on mobile due to third-party tools

• Unlabeled buttons or poor contrast on locally managed pages (accessibility risk)

• Drop-off at key steps that only show up in regional locations

• Inconsistent site layouts causing confusion for users switching between locations

These aren’t things that show up in analytics alone. You have to see the user struggle to know where the real problems are.

What We Recommend

If you're a franchise brand:

• Start small: test one user journey across a few locations

• Run a quick accessibility audit

• Use AI Agent testing for scale and speed

• Layer in real user testing where nuance is needed

• Set up basic UX monitoring to catch issues before complaints come in

Why LT Agency?

We don’t just run UX tests - we help you prioritise what to fix and how. We’ve worked with national brands and franchise networks, so we understand how internal politics and structure affect UX decisions. Our approach is lean, fast, and tied to real business outcomes - not long reports that sit unread.

Whether you’re managing one site or a hundred, we can help you build better digital experiences based on evidence.

Want to learn more? Get in touch