It is more than likely that you’ve seen ads pop up on your social media channels, but have you ever wondered how they work or how effective they are? Here at LT Network, we manage social media advertising campaigns for our clients on a daily basis, and in this blog, we’ll take you through the basics.

Starting with Facebook Boosted Posts

A great place to start is Facebook boost posts. These are done through Facebook Ads Manager, where we add paid advertising spend to a Facebook post. Through the Ads Manager platform, we can boost it across Facebook and Instagram. The benefits of adding spend behind a post are to increase reach, impressions and engagement. In layman’s terms, it’s boosting your content so more people get their eyes on it, and comment, like, or click through to your website to enquire.

Running Full Social Media Advertising Campaigns

Progressing from adding advertising money to a singular organic post, we also set up and manage social media advertising campaigns through Facebook Ads Manager for our clients. We have creative flexibility in how we set up our ads, including the choice of placement (Instagram Stories, Facebook feed, Instagram feed, etc.) and targeting options.

Carousel Ads

There are also many different types of ads. One example is carousel ads. These ads consist of a series of images, which users can scroll through. They may, for instance, be a series of organic images of our client’s gym, their staff, and team. These ads can provide users with more opportunities to scroll through content and engage.

Click-to-Web Ads

Another type of ad we may choose to set up for clients is click-to-web ads. These ads direct users straight to a landing page (website), where they can learn more about our clients’ business and what they offer. These ads are great in building brand awareness and encouraging prospects to enquire.

Lead Generation Ads

A popular type of social media ad we also deploy is lead generation ads. Users can click on these ads, and a form appears, which includes a short message and an option to fill in their details. This is a great way we help clients generate new prospects for their businesses, whether that be for a new gym reopening sale or a jewellery sale.

Avanti Healthcare Mackay Opening: A recent case study

Avanti Health Centre, an exclusive gym for the over-50s, is dedicated to enhancing the longevity and well-being of its members through personalised programs and specialised health services. Every member begins with an initial assessment with an exercise professional, who creates a tailored plan loaded onto the member’s Avanti band to keep them on track.

When Avanti expanded into northern Queensland with a new centre in Mackay, our team supported the launch by developing a strategic, localised marketing plan. Over a three-month period, campaigns incorporated digital advertising alongside insights from out-of-home and radio promotions, generating over 800 leads and 400,000 ad impressions. Six months after opening, Avanti Mackay celebrated 500 members, demonstrating the success of a carefully coordinated launch strategy that highlighted the centre’s unique offerings and engaged the local community.

Whichever method chosen, Facebook advertising can be particularly powerful and beneficial in getting your brand’s message out there, building positive brand awareness, increasing social engagement, generating new leads and ultimately, driving more sales for your business.