Launching a More Inclusive Digital Experience: The Y Inclusion Services Website

The second website in our five-site digital transformation for The Y Whittlesea is now live.
This time, the focus was on creating a dedicated home for The Y Inclusion Services, supporting people with disability, their families and carers across the Whittlesea region.
This was more than a website redesign. It was an opportunity to create a digital experience that is welcoming, intuitive and accessible, making it easier for people to connect with the support they need. Working alongside The Y Whittlesea team, LT Agency designed and developed a completely refreshed website that reflects the organisation's person-centred approach while simplifying the journey for participants, families and carers.
The Challenge
Our objective was to simplify the experience by creating a clear, intuitive journey across every service, including:
Home Support
Community Support
Support Coordination
Social Groups
Respite Camps
School Holiday Programs
Early Years Support
The new information architecture allows users to quickly identify the service that's right for them, while providing clear pathways to enquire or get in touch.
Strategy & Approach
Accessibility was key throughout the project. Working closely with The Y, we restructured navigation, improved content hierarchy, increased readability, and built pages that are easier to navigate across desktop, tablet and mobile devices.
Clear layouts, stronger calls to action and simplified page structures help users access information with greater confidence, regardless of how they browse the site.
The new website focuses on what matters most to participants and their families. From personalised support services through to community programs and respite opportunities, every page was designed to build confidence and reduce friction in the enquiry process.
Built for growth
Alongside the new visual identity and user experience, the website was built with long-term growth in mind.
The website includes:
A scalable page structure for future locations
Easy content management within Two Taps
Search engine optimisation foundations
Google Analytics and Tag Manager integration
Improved enquiry pathways
Blog functionality for ongoing content marketing
This gives The Y Inclusion Services the flexibility to continue evolving their digital presence as their services grow.
The result is a website that better represents the quality, warmth and professionalism of The Y Inclusion Services. More importantly, it provides a clearer, more accessible experience for the people who rely on it. Making it easier to explore support, understand available services, and take the first step towards accessing care.
We're proud to continue partnering with The Y across multiple website projects, helping create websites that strengthen communities and improve the experience for every user.
Client
Y Whittlesea
Vertical
Support Services
Projects
Website Design & Development
Website
Franchise & Multi location Specialists
Like what you see? We’d love to talk more about how we can help.