Total Fitness is a complete health and wellness offering with the first club launching in Biggera Waters in 2025. With over a dozen fitness and wellness offerings, Total Fitness is set on offering an experience that is more than just a gym. 

With launch scheduled for April 2025, the club wanted to establish itself as the #1 fitness destination in the North Gold Coast area and sought LT Agency for a successful presale campaign, with a clear membership target.  

The Unexpected Challenge

The presale was unfortunately pushed out due to a fire incident a couple of weeks before opening. This meant complete relaunch of paid activity and working with the uncertainty to build timelines, which included working closely with the client and the sales team on the ground to ensure the strategy was agile while also maintaining hype and exclusivity.

LT Agency developed an agile, multi layered approach focusing on:

• Maximum Brand Awareness through local dominance

• Qualified Lead Generation

• Creative and Messaging Diversification

1,500+ leads at $8 Cost per Lead

The results speak for themselves with 1,500+ leads generated at an average of $8 cost per lead. 

By September 2025, just three months post opening, the club had exceeded its initial membership target. The club added 66 additional reformer pilates classes per week to accommodate member demand.