Dynamiq Brand Development & Launch
From Concept to Execution
When Canberra's fastest-growing housing and commercial development company, TP Dynamics, decides to open a gym, the result isn't just another fitness facility. TP Dynamics approached LT Agency with the concept ‘Dynamiq’. Our role was to bring this vision to life in developing the brand and the marketing strategy.
The Vision
TP Dynamics, known for transforming Canberra's built environment, approached the fitness space with the same ambition to their property development.Their concept for Dynamiq was not just a gym, but a luxury fitness retreat where you can train, recover, meditate and much more.
“To create inclusive, high quality wellness spaces where everyday people, regardless of age or background, can improve their physical and mental wellbeing.
Through thoughtful design, community driven culture, and a holistic approach to health, we empower individuals to start or end their day feeling strong, supported, and inspired.”
The Project
Working alongside TP Dynamics, the project encompassed developing all things brand and marketing. This meant crafting:
Brand Identity: Mission statement, logos, taglines, colours and more.
Digital Destination: A website experience that mirrors the unique experience the gym has to offer.
Marketing: Advertising strategies designed to drive awareness and member growth.
Positioning: Creating differentiation from other gyms through the "everything fitness oasis" concept
The Result
The first location is now open to members. And for Giralang locals, they now have a new fitness haven.
Located at Unit 7-8, 72 Canopus Crescent in Giralang, Dynamiq delivers on its "everything you need" promise through its equipment and offerings available.
Strength & Performance
E-GYM, the intelligent strength training system that personalises every workout to your goals and ability. Using advanced technology, E-GYM adapts automatically and tracks progress in real time, making fitness simple, safe, and effective.
Precor Resistance Machines, Custom Ziva Free Weights, Precor, Concept 2 & Wattbike Cardio.
Recovery & Wellness
ClubStrong Infrared Saunas: Deep heat therapy for circulation and recovery
Zerobody Cryo Beds
Hyperice NormaTec Dreamseats
Dedicated Stretching & Mobility Space
Movement
Peak Pilates Reformers
Immersive Wellness Spaces
Client
TP Dynamics / Dynamiq
Verticle
Health and Fitness
Projects
Branding
Website
Collateral
Advertising & Strategy
Out of Home
"My experience with LT Agency has been seamless from the start"
Neil, General Manager, Dynamiq
... "The team really take their time to understand and listen to what our needs are, and they have been able to deliver every time. There has been plenty of communication when needed, and feedback has always been taken well.
LT has helped us build our brand awareness, create a professional website, and most importantly, guide us on the right path toward our goals and vision for DynamiQ through clear and concise strategies.
After meeting with LT, we knew from the first conversation that this was the team we wanted on our side."
Franchise & Multi location Specialists
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